Friday, October 5, 2012

Hi Tech Gadgets Sales Ideas: How To Use Pictures And Videos To Solve customer Problems

High tech gadgets are now the hottest items selling items online as habitancy are opting for these less expensive but very useful electronic gadgets instead of the high end and more expensive computers and electronic appliances. These gadgets are easy to use for most "tech savvy" consumers but may need a bit of training or two for other customers who are not customary with these types of gadgets.

If you are a reseller of these hi tech gadgets, customers having a hard time using these gadgets properly may complain and eventually cause problems that may influence your business. Although these complaints may seem absurd to the tech savvy, majority of consumers and possible customers are not that knowledgeable and may put serious considerations to these complaints.

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Avoid such scenarios and prevent complaints and other customer problems by providing them with easy to understand pictures and video study guides that even non-techies can realize and apply. Doing so would put you in good terms with customers and you'll soon reap the benefits straight through important increases in your tech machine sales.

The importance of Video and Picture-based study Guides

One of the biggest mistakes online resellers make when marketing high tech gadgets is to contribute little or even no study guides for their customers. Many may contribute some guides but most of these are presented in text form that is hard to understand. Some may even just copy what manufacturers contribute which can create more confusion particularly if the machine came from China and the text written in verily bad English.

That is why picture-based and video-based study guides are far better, particularly if these guides show a step-by-step graphical study of how these gadgets are setup and used. The more detailed the study guide is, the better it would be for customers to understanding all things they need to know about the product - and thus would not voice out any complaints.

Requirements for development Your Own study Guides

Making your own picture-based or video-based study guide is not as hard as it looks. However, it doesn't mean that you can plainly take pictures here and there or capture video footages with the machine in action. You will need some establishment and planning before development a good study guide that your customers can understand and approximately use.

You don't need to purchase an expensive high definition camera or camcorder to take pictures or videos. As long as you can get clear pictures and videos that show images like machine parts and components distinctly, then you can start taking materials for your study guide. It would be a great marketing ploy if you can use a good camera that you are verily selling in your store and clearly stating this fact in your study guide. Just make sure that you have adequate flash memory where you can store your captured images and footages.

But before you can start taking pictures or video footages, it would be good to have a script first. A script is your guide on how the sequences of shots are to be made. It will also allow you to couple on what's relevant for your guide and foremost for your customers. A script is also foremost to keep your dialogs in check, particularly if you are development an instructional video.

After taking some pictures and footages, you can make use of photo or video editing software to streamline and edit your yield into its final form. There is no need for you to spend important amounts for these software applications as there are dozens of good open source photo and video editing software which you can download online.

Publishing Your Video or Picture-based study Guides

After finalizing your study guides, it is now time to publish them for collective availability. Picture-based study guides can be compiled and published as a Pdf file. Customers can download a copy from your website or product listing but will not be able to edit any of your materials. You can also post the contents of the file in your website, enticing possible customers to know more about your high tech gadgets and eventually make a sale.

Video-based study guides can also be uploaded to your website or to your product listing if this is allowed. You can also upload it to video sharing websites such as YouTube so you can plainly copy the link or the Html embed code and use these in your website instead. Just make sure that both your picture-based and video-based study guides contains your perceive data and product listing web address.

There are different strategies available for resellers that they can use to market their high tech gadgets. One of the most effective of these sales ideas is to make use of videos and pictures to give customers clear instructions on how to set-up, use and articulate these gadgets. Not only will these guides increase sales - but they will help you avoid possible customer problems as well.

Hi Tech Gadgets Sales Ideas: How To Use Pictures And Videos To Solve customer Problems

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